"Websites like SEOmoz and LifeHack don't focus on giving their visitors a good experience - you shouldn't either."

Do you want your visitors to go away from your website thinking, "That was a really good experience."? If your visitors have a good experience at your website, they're more likely to come back again and again.

Why not give your visitors a great experience instead? It's fairly easy to turn a website that offers a good browsing experience into a website that offers a great browsing experience. All you have to do is give your visitors what they're looking for, and then you give them more.

Websites like SEOmoz and LifeHack don't focus on giving their visitors a good experience - you shouldn't either. Instead of focusing on giving visitors a good website experience, SEOmoz and LifeHack give their visitors a great experience by having the things a typical visitor would look for on their website, and then giving them more.

Once someone finds themselves at the SEOmoz site, for example, they have the option to look around at all of the typical search engine optimization firm options - types of services, pricing, contact, and more. SEOmoz provides visitors with the things most internet users searching for a search engine firm would look for. SEOmoz then takes the visitor experience to a new level, offering SEO tips and advice, a great blog packed full of useful - and fun - information, a user generated blog, useful website and search engine tools, and more.

SEOmoz is a firm offering website optimization, but has become a great website experience because of the fun and useful things they provide outside of their regular content.

Similar to the SEOmoz site, LifeHack gives users what they are looking for when they come to the site - information on how to be productive. Then LifeHack goes further and offers a complete how-to section, a forum where users can get together, and - for those daring at heart - an advertising option.

LifeHack is designed to be a simple blog, but has become a great website experience because of the little things added to the site.

Both websites are good examples of how to give visitors a great experience. If you look at all of the websites that you visit on a daily basis, you'll notice that they are doing what SEOmoz and LifeHack do. They give their visitors the content that they are looking for originally, and then the websites give more content (whether useful, fun, or original) that will expand the visitors experience of the website.

All it takes is a forum, a poll, a "how-to" page, a quirky little game, a photo-sharing page, or anything that adds to the experience. You can turn your visitors experience from a good one (or a bad one) into a great one.