SEO for dummies. Why networking is greater than content.

Have you ever heard the term: "Content is king"? When it comes to optimizing your website for search engines, making sure you have quality, original content is vital to ranking well.

But there is something that is more important - and more powerful - than content... it's networking.

The ability to make friends with other bloggers, and even average readers, can mean high rankings for your blog or website. Even if the content on your blog or website is pathetic (or just re-written garbage), you can still rank extremely well in the search engines if you are networked well.

Because, what you will find, is the people you connect with - whether they be powerful bloggers, or just no-name site visitors - are the people who control the search engines. They are the people who are writing in their blogs about you. They are the people who talk to their friends about you. They are the people who will link to you. They are the people who search and click on your website. Make friends with them and the search engines are at your mercy.

Sure, content is important to focus on when optimizing your website or blog, but if you aren't connecting with your readers, other bloggers, and people in general... your website has already failed.