September 25, 2007

"Every time you search for something on Google your information is recorded, sorted, and stored in a database. Should you be worried?"

Is it any wonder why Google is the fastest growing brand for the second year in a row? They are a company focused on people, run by brilliant, friendly people. They spend millions of dollars researching what you and I like and don't like. They are a business that aims to make you and me happy.

Yet, in order to successfully operate as the top search engine, Google has to spend millions of dollars researching and evaluating you and I.

You may not know it, but every time you search for something on Google your information is recorded, sorted, and stored in a database. Should you be worried?

Exactly what information is stored? Only everything that anyone else has access to: what internet browser software you are using, where you are located, what you have searched online for in the past, what websites you frequent the most, and - in a lot of cases - your age, gender, education, income, etc.

This technology brings up the question as to whether or not Google knows too much.

While there is no easy answer for whether or not Google is putting the information of every single user/searcher at risk, we can evaluate the question by asking ourselves a similar question: does your bank know too much about you?

After all, chances are that your bank holds 80% - if not more - of your entire financial savings. They also know where you live, everything you spend money on, and if you travel, etc. But we trust banks with this information. We have for hundreds of years.

We trust banks, like we should trust major corporations like Google.

It's safe to assume that Google is taking every measure possible, and spending millions of dollars more, to protect our information from crooks and other corporations. Just like you would trust your bank with all of your money, trusting Google is a great way to calm your internet woos.