September 18, 2008

"You're being marketed to and you didn't even know it."

It's true. From the moment you were born, 'til the moment that you die, you have been and will continue to be marketed to.

When people here the word "marketing" or "marketed" they instantly imagine someone sitting behind a desk with a telephone dialing random numbers in order to sell a product that nobody really wants to be. And if you imagine that scenario when thinking of the word "marketing" then you're right. That situation is marketing; that is somebody trying to get you to buy something.

But what if you're being marketed to and you didn't even know it?

Would you still consider it marketing, or would you consider it to be a dirty trick? The truth is that you ARE being marketed to. 24/7. Every day of your life. There isn't a sandy beach or busy office where you could avoid being marketed to. Because everybody is trying to sell something. Hell, your brain is even trying to sell you something.

Whether it's an idea, a product, or even a feeling, you are always being marketed to.

Those people who dress up with titles of "internet marketer" are just making it easier for you to recognize that they're trying to sell you something. But it should come as no surprise. Right now I'm trying to sell you something. I'm trying to sell you the idea that this post is worth reading, that this blog is worth subscribing to. Right now your brain is trying to sell you something; it's probably trying to sell you the idea that clicking away would be your best option.

And maybe it's right.

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